SEO and the recession
Everyone is highly aware at the moment that the world’s economy is extremely tight. This means every company, big or small is looking into every possible way they can save money. The tighter things get, the more businesses are cutting corners to stay profitable. One of the services people look to immediately is cutting down on their search engine optimisation costs.
This could lead to serious trouble for the business. If you think logically about this; during any recession people are going to think twice before spending money. This means that if you cut down on your search engine optimisation, your ranking results will drop down.
Think smart
Dropping down means that your business is no longer highly visible to potential customers. Once you have dropped off that crucial first page in the SERPs, your website will have less visitors. Fewer visitors mean that the chance of converting visitors into paying customers becomes far more difficult. Then search engine optimisation efforts have to be redoubled to be able to start the laborious climb back up the rankings.
It is usually far quicker to drop down in the ranking than it is to climb back up. It also takes much more of your resources to fight your way up the ranking than it took to stay static and highly visible. Using resources that could be utilised for other aspects of the business can have long-term repercussions.
Therefore, in reality you should not be cutting your SEO and marketing efforts during a recession. You should be redoubling your efforts to stay competitive for fewer available customers.
