Link Text The SEO Companion
Search engines have evolved and learn as they go along. What this means is that they do not blindly accept information presented to them from all the millions of websites that are active on the Web. Humans are forever trying to outwit the search engines and find clever ways and loopholes to boost website ranking that are not ethical. It is the same with back links and the text used in building those all-important links.
Selective and appropriate use
Back links are those links that point to your own website that are placed on other websites. All links to your website form part of the basic building blocks of good SEO as links show how popular your website is.
This means that the search engines give you credit for this in the search rankings results as it is felt the website has more relevance. The crucial thing to know is that quality must always be put in front of the word link. It is of no use to have a huge amount of meaningless links.
Good quality comes through linking to the right websites with the best and most appropriate keywords within the links. Also important is the fact that no matter how good your link text is, it carries less weight with the search engines when used to link to websites that have no relevance to your own website.
The more relevant the websites that link with you, the more weight they carry. Appropriate link text should be used as a valuable companion in SEO to boost your page ranking, so choose the link text carefully to make it highly effective.
