Off Page Search Engine Optimisation

Finding Relevant Link Partners To Improve SEO

Posted in Off Page Search Engine Optimisation by Dan Taylor on 19th of September, 2008

The first thing we should do is qualify what we mean by a link partner. Since the value of reciprocal links have been greatly devalued by the search engines, a link partner is essentially somebody that provides an inbound link to your site. Choosing relevant link partners is not only a viable method of generating more SEO links to improve your SEO marketing, but can also drive traffic directly for your web pages.

There are many methods to find link partners, some more fruitful than others. Simple emailed requests to individual websites may result in some links for your most beneficial pages. A smaller number of websites still offer a submit link page where you can send the link that directs to your page for possible inclusion.

Article marketing, buying text links (not strictly condoned by the search engines), and other methods can all be used to generate links. A valuable link partner is one that offers a prominent link on a prominent and relevant page. The longer lasting the link will be before it is removed the more valuable it becomes too.

Most SEO services and SEOs use a number of methods to build links and once you have a good level of relevant traffic you should also start to benefit from organic links that are offered freely based on the quality of content that you offer. Find relevant, high quality link partners in order to improve SEO results and once you find a good source continue to develop that one while working on other reliable links.