Article Marketing As A Form Of Off Page SEO

Finding sources of beneficial links can be one of the more time consuming and taxing of search engine optimisation projects. The more links of higher quality a page has, the better it will usually fare in search engine results. However, this is also dependent on the keywords used as linking text and the value of the page on which the link appears. Article marketing fulfils much of the necessary criteria for search engine link building.

Article directories are used by web publishers of every ilk. Bloggers, ezine publishers, and website owners pick up articles from the directory and publish them on their own publication. In order to do this they must leave the entire article in place, including the “About the Author” paragraph at the end.

Within the About the Author, or Resource paragraph, it's possible to include one or two HTML links to the page or pages of your choice. By using the appropriate directories, the article marketer can use their own anchor text to ensure they get the best possible profile of links for the most relevant keywords.

Much debate wages over whether it's more advantageous to submit a single article to numerous directories or to submit each to a single directory. Different SEO and article marketing services will have their own submission tactics to assist in building links but generally speaking, article marketing can be used as a hugely beneficial addition to any search engine optimisation campaign by building powerful links using the most relevant and important keywords.