Search Engine Optimisation (SEO)
The human side of Google
For this blog I want to step away from SEO, web development, analytics, PPC etc. and reach out to the human side of Google. Within the last 12 months...
Is Google Really Facing Competition from DuckDuckGo?
An interesting article over at Search Engine Land a few days ago made a couple of interesting points about the possibility that Google's most realisti...
Are Users Falling Out Of Love With Google?
Whilst no one is claiming that Google isn’t still the most used search engine by an incredible margin, recent usage graphs released by ‘minor’ s...
How you can avoid over-optimisation on your website
Last week, Matt Cutts, head of Web Spam at Google, was speaking at SXSW and he made the following statement: "We try to make the GoogleBot smarter, tr...
SEO Tips straight from Google
Google recently published a new post on their Official Webmaster Central blog that contained some really valuable tips about search engine optimisatio...
Search Quality Highlights Update
In January Google announced 17 new quality improvements detailing changes to the algorithm and feature enhancements. Google is still focusing on the...
SEMRush – Make it Part of your Keyword Research!
Keyword Research nowadays is not just simple guesswork but it is an exact science of carefully choosing the most money making keywords. SEMRush.com is...
Why Having a High Bounce Rate isn't Always Bad
For webmasters and search marketing experts, the bounce rate on a page can generally be a very helpful metric to help gage the quality of a particular...
Google Launch new flight service.
Google have recently launched a new search vertical that they are beginning to blend into the SERPs when flight information is searched for. &nbs...
Internal linking to make your website soar!
Internal linking One of the most powerful, but often under looked aspects of onsite SEO is a good internal linking structure with quality keywords pla...
The Google Keyword Tool - Keyword Identification And Selection
Different Search Engine Marketing companies vary their approaches to keyword research, it is therefore beneficial to learn about the most common tool...
Google SERP’s Introduces Improved Sitelinks
This week Google launched some drastic improvements to the sitelinks you see in the search results. Sitelinks are the links you see underneath a list...
Step Five for a Successful SEO Campaign: Prioritisation and Analysis
In this stage of your internet marketing campaign you are able to look back at how effective your strategy has been so far. Using hard data...
Step Four for a Successful SEO Campaign: Link Building
Link Building can be one of the most time consuming yet ultimately rewarding tasks in your SEO and internet marketing strategy. Links are o...
Avoiding Damaging Internal Navigation Issues
The search engine spiders that crawl the internet are becoming incredibly advanced, although their basic function remains the same – they use links...
Google Toolbar Revamp
In the past week, Google has been changing the colours and design of the SERPs, as we have seen on Search Engine Roundtable’s blog on “Google Goes...
