What Makes A Good PPC Agency?

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December 10th, 2009 by Laura

Working with an agency should enhance your PPC campaign and make like easier for you. You should expect to see your return on investment increase and enjoy a professional relationship with the management team.

Here are some key factors you should look for in a pay per click agency:

Communication Process

This should be quick response via email or telephone and you should expect a turnaround within the same day or at least within 24 hours. Many agencies also offer project management tools or reporting so that you know at a glance what has been completed.

Keyword Research

A competent agency should take your keyword research to another level and work hard to find variations on existing keywords and brand new ones. It should be approached as an ongoing process and not as a one off exercise.

Search Engine Advertisement

Enquire about the agency’s approach to search engine advertising. Make sure the main search engines are covered and what the agency’s approach to 2nd tier search engines is.

Testing

Find out how the agency tests ads and how often. New ad text should be tested weekly and tests on different call to actions, benefits and messaging should be explored to maintain high click-through rates.

Optimisation

Make sure your agency provides evidence of exploring all opportunities for improvement. Ask them how they keep up with changes within the industry and new optimisations.

Each PPC agency will handle these factors differently but if you want a service you can count on and results that you can be proud of contact Click Consult.

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