Use Image Ads To Make A Difference To Your PPC Ads

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May 6th, 2010 by Laura

With the rapid development of internet marketing it is crucial that as a PPC manager you look for ways to stand out from the competition. Here are some ways you can include image ads in the online marketing mix:

Image Ads

Otherwise known as banner ads, image ads are set up on the content network and can add another dimension to your ad testing providing another means to target customers. Before you add image ads to the marketing mix consider the following:

You can use image ads in placements, targeted campaigning and also keyword targeted advertising.

Image ads do not automatically show on all sites on the content network. Sites must opt in to them, and to increase the chances of being allowed in make sure you have text ads for every one.

You can use animated ads for both placement and keyword-targeted campaigning.

Make sure image files are not above 50k.

Image ads can be created both in the Google desktop tool and the Google interface.

There is a variety of size options available.

Use RGB color format as this is most widely accepted by display devices and some will reject CMYK formats. When it comes to reformatting images it can be a complicated process and you can end up with a broken link instead.

The placement tool can help you to determine what image formats are allowed by a particular site ensuring your ad is shown.

To ensure your site URL and feedback URL are included Google can sometimes re-size the image vertically.

At Click Consult we can provide guidance on all pay per click campaigns.

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