Tips For Ad Scheduling - Part 3 - Pay Per Click (PPC) - Click Consult Internet Marketing Blog

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Tips For Ad Scheduling – Part 3

January 26th, 2010 by Alan

Ad scheduling can make a difference to the performance of your PPC campaigns, however, you should take time to consider the best way of introducing ad scheduling before you run it. This article is the final in a series offering guidance on steps that should be taken before ad scheduling starts:

Using auto increase bids

If bids are reduced automatically at hours within the day when your ads are less profitable, it is also possible to increase them in the same way. At peak times when the lead generation is high and traffic is good you can put bid increases in place purely to optimise the amount of PPC revenue generated.

To start ad scheduling, start with your reports. If you need an hourly lead generation report use the Google Analytics reports. If you’re monitoring revenue levels you can access this information via Analytics, selecting the revenue option and then clicking on total revenue. There are small icons on the graphs that will display revenues per hour, per day, per week and per month.

Once you’ve run the reports click on the campaign settings to set up ad scheduling. It’s possible to toggle back and forth from the basic mode where your ads are being paused, either for full days or at certain times. Alternatively you can amend your bids at specific times or on certain days.

When approached well, ad scheduling can really enhance your pay per click ads by reducing unnecessary spend and optimising on conversions during the day.

At Click Consult, we can help set up ad scheduling and improve your PPC campaign.

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