Teasing Your PPC To Death

Request A Free Website Analysis

November 19th, 2009 by Laura

When it comes to advertising, teasing can be a very good thing. That means offering tantalising morsels and glimpses that are completely truthful about your site. What it does not mean is to play on your viewers' emotion, to lie to them, to deceive them or to make false promises.

None of those are good when it comes to pleasing the people you depend on for your bread and butter. What you need to do is become less of a false tease and more of a real one.

Learning how to tease

What many people do not seem to get about pay per click advertising is that the normal tricks of the trade do not work with this specific type of advertising. With other forms of advertising – your website as well – you can tease your visitors into coming to your website or to your store. Once there, your visitors may well find that they are not impressed with what you claimed and what the reality of the situation is.

However, they are already at your store or on your website and they are likely to look around at something else to spend their time while there. This is where these mislead visitors can often still convert to sales for you.

However, for PPC advertising campaigns, this does not work as well. You need to tease visitors with true promises and true glimpses of what you have to offer them. When they get to your landing page, they need to find what they expected, if not more. To tease them and watch them leave is only going to cost you money for every wasted click. Soon, your bank account will be empty and you will not have any more sales than you did before you started your PPC campaign.

Watch Out! PPC Can be Costly
If a business is to have any success online then obviously it needs to attract the 'right traffic'. The best way to get the 'right traffic' is through PPC. PPC advertising will attract potential customers to a website when they…...
Affiliate Marketing Techniques
Having your own affiliate marketing website enables you to direct your own website visitors to affiliate program sites using a host of banners, links, and other advertising methods. When any of those visitors make the desired action on the affiliate…...
Understanding The Ins And Outs Of Pay Per Click Marketing
Pay per click (PPC…) marketing is essentially the display of a website as a search result on a search engine or other content website. These results are often displayed as ‘sponsored links’ at the top of the page,...
The Importance Of Your PPC Keywords
Keywords crop up in various forms when looking at Internet marketing but those that you use in your PPC ad campaign are among the most important. Good, targeted keywords can provide inexpensive advertising channels while poor performing keywords can cost…...
Drive Early Traffic To Your Site With PPC
PPC, or Pay Per Click, advertising allows you to display a short ad on search result pages and content partner websites. These sponsored listings gain a prominent position on the page, although the exact position will depend on the site…...