Tapping Into The Facebook Audience

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August 5th, 2010 by Alan

On a daily basis you can expect around 200 million users to log onto Facebook, each spending an average of 14 minutes on the social networking site. This adds up to a whopping seven hours every month.

These high numbers of users provide PPC managers with a ready-made advertising audience who potentially could respond well to your pay per click campaigns. Here are some ways you can tap into this latent audience:

Tip 1 – Understand thoroughly the advertising guidelines on Facebook

There are very strict requirements outlined regarding the type of ad you can use on the site. An example of this is that it should contain no audio that automatically plays. There should be no excessive repetition used and ‘get rich quick’ ads are banned. If you don’t play by the rules your ads will be rejected.

Tip 2 – Ensure the ads are not annoying

On Facebook, ads can be closed if a user doesn’t like it. This is different from Bing and Google and Facebook actively collects feedback on ads placed. If a user doesn’t like an ad they can tell Facebook why. If a high percentage of people close the ad then Facebook will remove it. The best way of lasting longer than a few days or hours is to ensure it doesn’t appear pushy.

Tip 3 – Use attractive and relevant images

Although ads used within the top search engines cannot have images Facebook will let you include one image. You should include images that entice the Facebook user and are related to the service or product you are promoting to achieve targeted clicks.

At Click Consult we offer expert advice on PPC campaigning.

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