Running Your PPC Accounts Like Clockwork

Request A Free Website Analysis

April 20th, 2010 by Laura

If you want to make sure that your PPC account ticks over like clockwork there are three things you can do:

Set up automated reports

This is a no brainer! There are automated reports in Yahoo!, Analytics and AdWords as well as Microsoft adCenter which allow you to create reports that you can set up to be emailed to you daily with that all important account data. It takes just a couple of minutes and it will ensure that you always know how your pay per click campaigns are performing.

Review your account settings

If you set up campaigns frequently then this is a must. If you don’t do this, then add it to the task list once a quarter. If you have lots of campaigns this will help your performance no end. There are a multitude of settings within Microsoft, Google and Yahoo PPC interfaces and if they happen to be set incorrectly you can experience poor performance.

Create your PPC schedule

Busy people must plan their time to be effective. Build a plan that allows account changes as part of your daily schedule. Set aside as much time as possible whether you can manage 30 minutes for just 10 minutes – it will make all the difference. Then assign a task – for example Keyword Research on a Monday, Rotate Ads on a Tuesday, Edit Bids on a Wednesday and so on.

At Click Consult we can help design outstanding pay per click search marketing campaigns.

Increase Performance Through Automated Reports
Without pointing fingers, there are PPC managers out there that feel they simply don’t have enough time to improve their pay per click… campaigns. No matter what the reasons it can backfire if you neglect your pay per click accounts...
Deciding Whether To Use Ad Scheduling
Although ad scheduling isn’t a new addition to PPC there are some pay per click managers that use ad scheduling across all their accounts. Here are some tips for setting up ad scheduling if you think it’s something that could…...
Communicate PPC Results In Plain English
If you are an experienced PPC account manager you will know all the pay per click …jargon. However to report this data to other people within the business you need to ensure that you deliver those results in a language...
The importance of PPC Search Query Reports
Optimisation of a pay per click campaign comes in many different guises from bid changes to keyword matching options. One important way of improving quality of traffic is to add more and more negatives to an account as you see…...
Dig Into Your PPC Account
Search marketing is a dynamic thing and the behaviours of users is a constantly evolving process. They are influenced by trends, new technologies and the seasons. For a PPC manager… one of the most important elements of account management is...