http://www.clickconsult.com/internet-marketing-blog/pay-per-click/quality-score/who-wants-to-ride-the-quality-score-cpc-see-saw.html Just another WordPress weblog Mon, 23 Jan 2012 19:18:52 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.clickconsult.com/internet-marketing-blog/pay-per-click/quality-score/who-wants-to-ride-the-quality-score-cpc-see-saw.html/comment-page-1#comment-3784 You Cannot be an Overnight Success on Google Adwords - Google Adwords - Click Consult Internet Marketing Blog Mon, 29 Dec 2008 16:41:41 +0000 http://www.clickconsult.co.uk/PPCBlog/ppc-management/who-wants-to-ride-the-quality-score-cpc-see-saw.html#comment-3784 [...] The most difficult part of any Google campaign is always the start, as you enter the fray with a zero Quality Score (QS) rating on every keyword and go up against established advertisers who have been building up QS for years. For that reason, you need time to maintain a high Clickthrough Rate (CTR) and get some QS for yourself. Or as I like to say, you need to ride the QS/CPC See-saw! [...] [...] The most difficult part of any Google campaign is always the start, as you enter the fray with a zero Quality Score (QS) rating on every keyword and go up against established advertisers who have been building up QS for years. For that reason, you need time to maintain a high Clickthrough Rate (CTR) and get some QS for yourself. Or as I like to say, you need to ride the QS/CPC See-saw! [...]

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