Quality Score Crunch
October 28th, 2008 by Click Consult
Google always has been telling us that Relevancy and hence Quality Score should be the main campaign objective. It’s even introduced an improved magnifying glass tool to assist in doing so.
But after a few years of long battles for ad & keywords relevancy I can assure you that the Quality Score is propaganda designed to detract our attention form real issues. Let me explain myself…
As a PPC (Pay Per Click) consultant I spend a lot of time on keywords and negatives research, keywords categorisation and creation of specific ad texts. But in case of broad match it can be a waste of time as Google Quality Score based ad display generally tends to display ads for more general keywords with higher Click Through Rate (CTR) which leads to higher CPCs and CPA. In other cases Google takes a really liberal approach to your keywords set interpretation, which leads to the same results.
There are other mysteries surrounding Quality Score … In many cases if you have an old campaign with a few really general keywords on broad match with no negatives and badly versed ads, it will work better than a new campaign with all the Quality Score tricks that Google tells you to use!!! Obviously Google rewards you more for spending money on a long run, than Quality Score.
If you really want to bit Google’s system, use analytics and additional keyword research tools (outside Google boundaries) to discover niche keywords and negatives, but I can guaranty you, you will never know 100% what your ads are appearing for.
Related posts:
- Quality Score Explained
The Quality Score is used by Google to influence the cost per click… I(CPC) and the ranking of PPC ads shown on search results. This variable score is automatically calculated each time the keywords used in the ads are matched...
- What is Google Quality Score?
It has always been known to everyone within the world of pay per click, but one thing that has really struck me this week while managing my client's accounts is just how much grey area surrounds quality score. First let's…...
- 6 Top Tips to Avoid a PPC Credit Crunch
As the pay-per-click (PPC) market grows and becomes more competitive it also becomes more expensive to obtain high position. It has been quoted by some that inflation is making the PPC marketing channel too expensive and that PPC inflation is…...
- Quality Score And Its Implications On Your PPC Campaign
Quality Score is a metric that Google uses in order to determine the overall quality of your PPC ad and website. A low quality score indicates an ad that needs improving and while you may still acquire some visitors you…...
- The link between landing page load speed and quality score on PPC
News that Google have added another factor into the way they work out their quality score is sure to provide new challenges to those of us within the Pay Per Click industry. Google announced in March that they would now…...
This entry was posted
on
Tuesday, October 28th, 2008 at
12:20 pm . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
In this blacklisted keywords should be avoided to use because other search engine spider will not crawl the sites, indexing and ranking of sites.
Most important part of PPC campaign is keyword. If the keywords are fading the customer you may lose your business, need to pay care for budgets.
This Google ad words programs are very expensive for website owner and there is no surety that every clicking is converting into the customer.
Can’t say anything about this quality score of reaching the peak by patience and sufficient time will boost the site’s business.
Quality of sites is very important for site’s success in the internet business in selling and giving services, creating network or promoting the product.