Quality Score And Its Implications On Your PPC Campaign
September 5th, 2008 by Mike
Quality Score is a metric that Google uses in order to determine the overall quality of your PPC ad and website. A low quality score indicates an ad that needs improving and while you may still acquire some visitors you will have to pay more per click for a similarly positioned site with a better quality sore. As such, one of the goals of pay per click marketing is to achieve a high quality score for every campaign.
Ad positioning or placement is also determined partially by quality score with high quality score rewarding you with improved ad positions. Again this makes quality score an important part of a PPC campaign.
Quality score measures different factors depending on whether it is being used to determine your ad position or your final bid price. Generally speaking, though, your CTR (Click Through Rate), ad relevancy, and landing page quality are all considered when judging the final quality score for an ad. The historical performance of your account and other factors are also a part of the equations.
Setting up a separate ad campaign for each and every keyword can help to improve quality score. Because you are specifically dealing with a single ad it is possible to include the main keyword in the ad, subsequently improving your quality score. Keyword inclusion within a PPC ad also helps to improve click through rates which in itself is a desirable improvement and it also improves your quality score to give even greater benefit.
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I do not agree with this article, because setting a different ad campaign for different keywords, will help Google for making its share, and you will have increased budget of your campaign.
Using different ads is better rather than using different ad campaign for different keywords. It will allow you to do some experiment with your ad campaign.
Quality score completely depends upon CTR. To increase your CTR you have to try some unique and effective headlines or titles for your ad campaign. Title is the main key to attract visitor.
At the time of setting your PPC ad campaign you need to set a unique bid for your campaign with attractive titles, because bid amount and CTR makes your ad position.
CTR is a main key to make money with PPC ad campaign, but to convert every click on your ad to sell is the main factor. For that setting of landing URL is also a hot point which you need to keep in mind at the time of setting ad campaign.
Keywords stuffing means use of the same keyword over and over in site that are not relevant to the site. Keyword stuffing can occur in Meta tags and in the main content of your page.