News that Google have added another factor into the way they work out their quality score is sure to provide new challenges to those of us within the Pay Per Click industry.
Google announced in March that they would now…

There are many of my clients who have a great deal of cynicism when it comes to Google quality score and the impacts it can have on a pay per click campaign. There are even a few people around our…

The most difficult part of a new PPC (Pay-Per-Click) campaign is always the start. On those first few days and weeks, you enter into the fray with zero Quality Score (QS) and go up against rivals who have had months…

Google today announced a new addition the quality score algorithm, load time of landing page will now be taken into account. 'Load time' refers to the amount of time it takes for a user to arrive at your functional landing…

In his latest groundbreaking study to rock the PPC (Pay Per Click) world, Hazelhurst (2008) had the audacity to go one-on-one/mano-a-mano with the biggest company in the world today by market capitalisation – Google. At the heart of his polemic…

It has always been known to everyone within the world of pay per click, but one thing that has really struck me this week while managing my client's accounts is just how much grey area surrounds quality score.
First let's…

Quality score is the basis for measuring the quality and relevance of your ads and therefore your minimum cost per click and page rank. The score is determined by your click through rate, the relevance of your ad text keyword…