Google Quality Score

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March 7th, 2008 by Mike

Google today announced a new addition the quality score algorithm, load time of landing page will now be taken into account. 'Load time' refers to the amount of time it takes for a user to arrive at your functional landing page after clicking your ad.

There is some time though to make sure that you’re landing pages all work in good time, beginning in March 2008; you'll be able to see a grade for your landing page's load time in your Adwords account. Four to six weeks after your load time grade becomes visible, it will begin to impact your landing page quality and, therefore, your quality score. What remains to be seen is the format of this grading system and whether or not the clarity will be there for advertisers. We all know the grey areas associated with the current quality score system.

Why do Google feel that this needs to be taken into account?

Google’s base for their quality score algorithm to achieve one main target, a great user experience. Taking load time into account will help that experience bringing users to the information they want quickly and efficiently.

Not only that but from an advertiser’s perspective, if a page takes a long time to load then this can impact a users behaviour. Too long and they may well bounce from the page.

In my opinion, I like this move from Google. It will improve the overall user experience when landing on a site, and will ensure that those advertisers with good quality campaigns will achieve better results.

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