Google Quality Score – Myth buster, Save 20% on your CPCs - Quality Score

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Google Quality Score – Myth buster, Save 20% on your CPCs

June 9th, 2008 by Geoff

There are many of my clients who have a great deal of cynicism when it comes to Google quality score and the impacts it can have on a pay per click campaign. There are even a few people around our office who have moments of doubt planted in their mind.

I am here to bust the myth – Quality Score is for real!

I am going to run you through example of two new accounts that I recently took over and reworked to improve their structure and relevancy. One of these campaigns was for a roofing specialist who was running 30 keywords within one campaign with general ads covering all the services that they offered, quite poor from a quality score perspective. I split down these keywords into separate ad groups relating to the specific type of roofing being searched for, added 3 ad text per ad group with good keyword density reflecting the words contained within each group. Within 24 hours the overall CPC on the campaign had reduced by 17p, CTR was also up on the account, which in turn would help to increase our quality score.

The second was similar in its construction, no specific ad groups with relevant terms split down. I applied the same techniques on this account as with the above and achieved the same results. The overall CPC on the campaign reduced with 48 hours by 20p, again the CTR was noticeable improved.

This shows to me the importance of building a well structured campaign with quality score in mind. The less you pay for you clicks the more traffic you get for your budget.

This is where the experts come in Click Consult are a leading Pay per Click (PPC) Management Company with over 25 years combined PPC Management experience. Contact us for more information by calling 0845 205 0292

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