To keep your PPC campaigns fresh and up to date it’s important to keep updating and adding keywords.  This will keep you ahead of the game in your market place but a word of warning – it sounds easier to…

A well designed website will undoubtedly increase your conversion rates and sales.  Professional designs instill trust and create credibility with users.  Website design and the relevant use of landing pages can play a big part in creating successful PPC campaigns.…

If you are launching a new website, this will have a major impact on your PPC account.  In truth it can break your pay per click campaign.  Launching a new website is a global change that has huge repercussions.
Over…

Your Quality Score may become dented due to some major overhauls on the PPC account – perhaps you are launching a new website.  There are times when this simply cannot be avoided but how do you get that account back…

Global adjustments to your PPC account will undoubtedly affect the performance of your campaigning for better or worse.  Even small changes can have big consequences so getting the changes right is crucial.
Ad text optimisation should be an ongoing process. …

The internet has opened up a whole new world to society. In essence it has created a completely different society of its own. With the birth of a new society comes new innovations in every day matters. One of the…

You may think that by managing your pay per click campaign alone you are saving money on management fees. …However, it may be time to think again as hiring an agency can increase your PPC campaign’s performance and save your

As a PPC campaign manager it is very pleasant to see Google make a change to Adwords that actually will help a PPC advertiser like myself with what seems like little gain for themselves. I feel that while Google are…

Google always has been telling us that Relevancy and hence Quality Score… should be the main campaign objective. It’s even introduced an improved magnifying glass tool to assist in doing so.
But after a few years of long battles for

Google recently announced that they are changing the way their algorithm awards quality score to your pay per click account.
There are 3 main changes which are occurring to the current system:
Firstly there will no longer be a static…

Quality Score is a metric that Google uses in order to determine the overall quality of your PPC ad and website. A low quality score indicates an ad that needs improving and while you may still acquire some visitors you…

Most people who work in the PPC industry are aware of the importance of building a good quality score when running PPC campaigns. In case you didn't know any good PPC campaign relies on low CPC's, and subsequently lower CPA's, …