PPC Glossary Terms: Quality Score
October 28th, 2008 by Click Consult
When considering factors such as click through rates and ad copy relevance, the PPC manager always has one eye on Quality Score. PPC Quality Score is a term coined by several networks especially the Google advertising network Google Adwords, to refer to an algorithmically determined score that is applied to your site. It considers factors such as your CTR and ad relevance but it is known to consider other factors such as your overall campaign performance and even your landing page loading times and relevance.
Quality Score is used in an Adwords campaign in order to determine the actual bid price that you will need to pay when somebody clicks on your ad. When you select a bid price during the set up of a campaign, this is a maximum bid price. Not only is your actual bid price determined by the prices of other bids around you but it also takes into account your Quality Score. Taking steps to improve your PPC Quality Score can, therefore, lead to lower actual bid prices.
PPC management requires constant monitoring and ongoing optimisation. This isn't just to ensure you get the best possible results but it can prevent a loss of advertising revenue, it can prevent you from paying more per click than you make, and it can generally improve your Quality Score and reduce your PPC overheads. By improving Quality Score you can reduce costs without having to sacrifice ad placement or the resulting traffic levels received from your ad.
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[...] to our RSS feed. Thanks for visiting!Google always has been telling us that Relevancy and hence Quality Score should be the main campaign objective. It’s even introduced an improved magnifying glass tool to [...]
CTR is website promotional tool which is very important for spreading the business over internet for back listed keyword avoided and famous and sold keywords should be used.
This is highly centered to Google search engine and Google search engine keeps on changing its algorithm.
Bid price does matter a lot for this program as clicking increases the cost of the sites.
Quality score is used in an ad words campaign in order to determine the actual bid price that you will need to pay when somebody clicks on your Ad.
Google recently announced that they are changing the way their algorithm awards quality score to your pay per click account.