PPC Glossary Terms: Conversion
October 29th, 2008 by Mike
Measuring the performance of a PPC campaign is an essential step and as well as considering the level of CTR, or Click Through Rate, you should consider the conversion rate of the resulting traffic. While factors other than your actual PPC campaign can combine to determine the conversion rate of the traffic, it does help identify poor performing ad campaigns and potential methods to improve them.
The conversion rate of a page is something that all website owners should be tracking already. It helps to identify when traffic sources are not targeted enough or when on page content might require rewriting or improving. It can certainly be an indication that a page needs a more clearly defined Call To Action.
In PPC terms, measuring conversion rates may indicate that your ad is not relevant enough to the content of the page. This can often happen when, for example, a single campaign is used to target a long list of keywords. Some PPC keywords will inevitably prove more effective than others and this is the reason why the most effective PPC should use a single campaign for one or two keywords only.
Another reason for the conversion of PPC traffic is that the content on the landing page requires more work. In this case we refer to the landing page copy as needing to be optimised for conversions. Using the same keywords in the content, defining a Call to Action and highlighting your Unique Selling Proposition are all methods of optimising a landing page that may benefit your conversion rates.
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There are huge number of keywords and terms in the PPC program like CPC, BID and click fraud.
PPC ad depends on the budget to devote this program but its marketing rate and conversion rate is satisfactory because internet users are aware of such services.
Used keywords should be sold, theme based which can impress the users and convert them into customer.
For buying product internet users are using such types of services but this needs a big amount to gain benefit through this program.
This program needs every time monitoring and supervising the ongoing optimization.
[...] the addition of the relevant keywords, as well as various other optimisation techniques. Improving conversions isn’t the only benefit of including keywords in your content [...]
[...] the Oxford Dictionary conversion is described as “converting or being converted”. In PPC terms conversion has a specific mathematical equation where it take the number of visits which have been generated [...]
[...] analytics measure the journey a visitor takes once they are actually on a website. This includes conversions and an understanding of which landing pages encourage them to make a purchase. On-site analytics [...]