The click to pay marketing is an industry full of jargon and buzzwords. These can be totally confusing to a prospective client and if you do not understand the major short forms used, you will be unable to gauge how…

ROI, or Return On Investment, is in no way a term that is solely used in PPC marketing but it is a term that is applied to Pay Per Click. The ROI of a PPC campaign determines how much money…

CTR is an acronym for Click Through Rate and is a measurable benchmark that is used in PPC… and other forms of advertising to determine the overall success of a campaign. For PPC advertisers, the CTR of an ad is

Measuring the performance of a PPC campaign is an essential step and as well as considering the level of CTR, or Click Through Rate, you should consider the conversion rate of the resulting traffic. While factors other than your actual…

When considering factors such as click through rates and ad copy relevance, the PPC manager always has one eye on Quality Score…. PPC Quality Score is a term coined by several networks especially the Google advertising network Google Adwords,

It would be remiss to discuss any glossary terms related to PPC without first defining PPC. Short for Pay Per Click, PPC advertising is a form of online marketing that allows websites to display ads on search engine result pages…

When establishing a PPC campaign, the advertiser is required to set their maximum bid price for each individual campaign. This can be done according to a preconceived value per visitor or it can be done so that your ad is…