The Founder of PPC Turns Green
Ever wondered who was the founder of PPC? Wonder what they are doing now?
PPC, pay-per-click started in the mid 90s when GoTo.com was a search engine of websites selling products, each prepared to pay for each click to their site. The higher they were prepared to pay for a click the higher the position they achieved. GoTo.com later because Overture and in 2003 the Overture network was sold to Yahoo Inc. But who is the face behind it?
GoTo.com was a start up company under the IdeaLab umbrella that was owned and run by the founder himself, Bill Gross. Bill created a company that allowed entrepreneurial people to come and work for IdeaLab just to set up businesses, like GoTo.com and notably eToys.
Bill Gross, from the age of 15 was always interested in renewable energy sources, and has now revisited this growing problem market. During the 90s, IdeaLab created a string of successful Web businesses, now though it has moved in the Environmental direction – half of the IdeaLab companies are now Environmental based.
Now, IdeaLab company eSolar is being heralded a major technological breakthrough in solar thermal energy.
He may just strike it rich again in the coming challenging years ahead in this energy hungry world we live in!
