The Founder of PPC Turns Green

Request A Free Website Analysis

August 15th, 2008 by Geoff

Ever wondered who was the founder of PPC? Wonder what they are doing now?

PPC, pay-per-click started in the mid 90s when GoTo.com was a search engine of websites selling products, each prepared to pay for each click to their site. The higher they were prepared to pay for a click the higher the position they achieved. GoTo.com later because Overture and in 2003 the Overture network was sold to Yahoo Inc. But who is the face behind it?

GoTo.com was a start up company under the IdeaLab umbrella that was owned and run by the founder himself, Bill Gross. Bill created a company that allowed entrepreneurial people to come and work for IdeaLab just to set up businesses, like GoTo.com and notably eToys.

Bill Gross, from the age of 15 was always interested in renewable energy sources, and has now revisited this growing problem market. During the 90s, IdeaLab created a string of successful Web businesses, now though it has moved in the Environmental direction – half of the IdeaLab companies are now Environmental based.

Now, IdeaLab company eSolar is being heralded a major technological breakthrough in solar thermal energy.

He may just strike it rich again in the coming challenging years ahead in this energy hungry world we live in!

PPC Research: who will win the battle of the search labs?
For PPC account managers to be successful you need to be thorough on your keyword research otherwise you will miss out on searches that will potential lead to business. But what resources are available in order to do this successfully…...
The History Of Pay Per Click Marketing
Pay per click is a form of internet marketing based on search engines and advertising websites that targets the target audience and charges the advertiser when the audience clicks to enter the advertiser's website. This form of Internet marketing has…...
ZiXXo, Ingenio and Snap.com - The Holy Grail of Advertising?
Bill Gross, an internet entrepreneur, deserves more credit than anybody else for Pay-Per-Click (PPC) advertising. In 1996, Mr. Gross started Idealab, a business incubator for the inventions of pioneering technology companies. One of the companies to come out of his…...
Global Warming, Climate Change or New Tax Opportunity?
The Internet is a great place to push your point of view or promote a product, even if it's unfair, unnecessary & imposing. Take for example Global Warming & Climate Change, two greatest keywords of this decade. If you type…...
The long walk to SEO success
Note that before you embark on an SEO campaign…; you need to do your research and understand that it isn't a quick and easy internet marketing solution – although it can be extremely successful in the long term. Ultimately,...