Pay per click is a huge part of online marketing for many companies as it works fast and you only pay when people click on your ad. Pay per click ads use wording to narrowly focus on the product or…

Google announced on the 17th October that they will now be allowing adverts to be shown for Gambling products and services which were previously banned. They have stipulated that in order to advertise the company are required to be registered…

I wrote an article a couple of weeks ago discussing whether or not Internet and Search Marketing and in particular PPC where to be considered recession proof.
I argued that based on a number of reports the PPC industry was…

While working as a PPC Campaign Manager it really baffles me sometimes that Google don’t always enforce the policies they are so fond of informing us about.
The recent change in their gambling policy… has seen advertisers now being allowed

In order to gain an advantage in pay per click some advertisers turn their hand to double serving. This is where an advertiser displays more than one ad for the same company or person at a time in the same…

There many companies who want to establish and prosper online but not many of them succeed. This fact is very disappointing and concerning for a few reasons.
Firstly, the level of failure is the same for both big and small…

Ever wondered who was the founder of PPC? Wonder what they are doing now?
PPC, pay-per-click started in the mid 90s when GoTo.com was a search engine of websites selling products, each prepared to pay for each click to their…

Gaining new customers is a tricky and expensive exercise and in order to speed up a process many companies are adopting product expansion & differentiation techniques.
In online world of tough competition the situation is not much different and Hitwise…

Credit Crunch seems to capture our minds and wrap it in constant concern about our future. But is it all that bad? In the last 10 years credit availability and cheap imports created an artificial sense that we can have…