What's YOUR Conversion Rate?

Like a secret agent or a millionaire playboy, the average PPC (Pay-Per-Click) Account Manager is an elusive, mysterious creature. He will apply the gospel laws of PPC to more than just Google, Yahoo and MSN accounts. He (or she!) will apply them to life!

For example, nearly all PPC Account Managers adopt the ‘live fast, die young, leave a good-looking corpse’ philosophy and paint the town red most weeknights and every weekend. As they cruise the swankiest bars and clubs in town, they scope all the ladies in the surrounding area. This is the real life equivalent of initiating the online search query – in other words, typing “Find a hot date” into the Google search bar. A wink, a smile or some kind of eye contact is to be expected – and this would be classed as an “Impression.” Like any high volume, generic AdWords campaign, a PPC Account Manager can expect a huge number of impressions on any given night. When the ladies inevitably make an approach with a nervous “Hi” or a request for the Account Manager to demonstrate his finely honed, dazzling moves on the dance floor, we call this a “Click.” Again, many clicks a night are the norm.

So what is a “Conversion?”, I hear you ask. Plain and simple, a conversion is when the lady makes it to the Account Manager’s upscale bachelor pad. During his nights out, any PPC Account Manager worth his salt will be hitting at least a 5% Conversion Rate of all clicks … at a Cost per Conversion of no more than £35 (in terms of the amount of drinks bought).