What Will Future Changes to Search Engine Results Pages mean to PPC Strategy?

Recent news that all three major search engines are testing new methods of displaying image and video ads alongside natural and paid listings means that many Pay Per Click Campaign Managers are going to have a few more things to think about when optimizing and managing PPC campaigns.

The philosophy of the search engines is that more variation in ad types shown to users should provide more information and should help the end user decide which advert to click on a lot quicker, the thought being that more relevant adverts can be shown by using different formats.

It makes sense that if the advert shown to the user is more relevant to the user then higher conversions should be obtainable once that user has clicked through to the website. However it remains to be seen how sponsored listings will be displayed in the future on these new results pages so an agency that is ahead of the game and knows what works best for clients within different industries who have different product offerings is the best option.

An agency such as Click Consult that has many years of experience within the PPC industry with knowledge of all these different types of adverts is crucial to the ongoing success of your online business in these changing times.