Turning negative keywords into positive keywords
December 17th, 2007 by Nick
One of the main issues that arise when we at Click Consult receive new clients brief is just how many accounts don't use negative keywords.
A negative keyword is a kind of matching option that allows you to prevent your ad from appearing when the specific terms are a part of the user's search. Negative keywords can apply at two different levels: campaign-level and Ad Group-level So, for example, if a company is selling a product online they would not want any traffic for people using the word ‘rent’. This would create poor quality traffic for the website and thus have an effect on conversion rate.
Some clients have told us they’re nervous about using negative keywords because they fear it will reduce the traffic to their sites. If your goal is simply to increase traffic, then you may not want to use a high volume of negative keywords. But if your goal is to find quality traffic, a higher number of negative keywords will help filter out some of the traffic that you may not want.
We see many of our potential clients wasting hundreds of pounds a day on poorly targeted, irrelevant search terms. The majority of the time, these problems within the account can be rectified by the introduction of a few obvious negative keywords.
Overall, increase your PPC targeting by adding negative solutions to the advertising!
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Hi
I am new to PPC!
This helps but what would be the best search phrase to use?
I can tell that this is not the first time you mention this topic. Why have you chosen it again?