The PPC Seasonality
September 30th, 2008 by Mike
There are many different variables that can affect a pay per click campaigns performance. From the very start when you perform your keyword research to the way in which you optimise the campaign once it has been live on Google. You study the data in the pay per click account and make changes to improve the level of the performance.
All of these factors are under your control; you decide which keywords to use and how to structure them. You write you own ad text which will serve the user under their given query and you decide which landing page to send them to from that ad text.
One variable that isn’t under your control for your pay per click campaign is traffic volume. During my years working within pay per click, you identify and learn trends in traffic during different industries throughout the year. Seasonality plays a big part in the success or failure of your account as without the traffic, you’re onto a loser.
As an account manager here at Click Consult I look after many different clients within a wide range of industries. It is important to be able to identify the given seasonality trends for each individual client and work out how this may impact on their pay per click. You are going to have highs and lows in a calendar year, the key to being successful is making the most of your high spots and working out the best way to maintain your advertising appearance through the lows.
This is way the experts come in, Click Consult are a leading Pay per Click (PPC) Management Company with over 25 years combined PPC Management experience. Contact us for more information by calling 0845 205 0292
Related posts:
- Dig Into Your PPC Account
Search marketing is a dynamic thing and the behaviours of users is a constantly evolving process. They are influenced by trends, new technologies and the seasons. For a PPC manager… one of the most important elements of account management is...
- How to succeed with Pay Per Click?
Our mission should you choose to accept it, is to provide first class pay per click management, to build and improve return and improve costs and quality of traffic. Sounds like a bold statement, but here at Click Consult we'd…...
- Pay Per Click Positions
During my time as a dedicated pay per click account manager one thing which stand out as difficult to achieve is predicting how an account is going to perform. The amount of the research that goes into building a good…...
- Google Keyword Tool and Traffic Estimator Changes … Finally
I’ve given my fair share of feedback to Google at PPC… events, during conference calls and to most of our PPC Account Managers. When they ask questions like ‘what are your biggest bugbears?’ and ‘what could we improve to help...
- Top 10 PPC Mistakes:
1. Keyword Research – without researching keywords thoroughly you will miss out on potential traffic and potential business. You will also miss out on traffic at lower CPCs. 2. Ads – poor ad texts decrease the quality score and the…...
This entry was posted
on
Tuesday, September 30th, 2008 at
3:09 pm . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
The success of your PPC campaign depends upon many factors that should be followed strictly. So you can get more benefit at low investment.
Seasonality is also very important factor to affect your site’s PPC so you should try to understand the season of that product to get more traffic at that product.
You can control some term that are used for PPC ad such as title of your ad, description for PPC campaign and leading page that will be available to user.
Traffic of your site is that which is not in your hand and you can only try for it. So try to understand that factor which is responsible for your PPC success.
You try to identify the season for every client product and doing PPC according to season of every product because it is very helpful factor to get more benefit.
You try to identify the season for every client product and doing PPC according to season of every product because it is very helpful factor to get more benefit.