The PPC Seasonality
There are many different variables that can affect a pay per click campaigns performance. From the very start when you perform your keyword research to the way in which you optimise the campaign once it has been live on Google. You study the data in the pay per click account and make changes to improve the level of the performance.
All of these factors are under your control; you decide which keywords to use and how to structure them. You write you own ad text which will serve the user under their given query and you decide which landing page to send them to from that ad text.
One variable that isn’t under your control for your pay per click campaign is traffic volume. During my years working within pay per click, you identify and learn trends in traffic during different industries throughout the year. Seasonality plays a big part in the success or failure of your account as without the traffic, you’re onto a loser.
As an account manager here at Click Consult I look after many different clients within a wide range of industries. It is important to be able to identify the given seasonality trends for each individual client and work out how this may impact on their pay per click. You are going to have highs and lows in a calendar year, the key to being successful is making the most of your high spots and working out the best way to maintain your advertising appearance through the lows.
This is way the experts come in, Click Consult are a leading Pay per Click (PPC) Management Company with over 25 years combined PPC Management experience. Contact us for more information by calling 0845 205 0292
