The Key to Successful PPC Conversions – Landing Pages
September 30th, 2008 by Mike
Conversion is the ultimate goal that all pay per click campaigns are setup for. Whether that conversion is someone making a purchase, signing up to a newsletter or completing a form, compelling people to perform this action is down to content. A successful PPC campaign will provide plenty of traffic to your website through a combination of ad placement and ad text. Compelling ad text is something that often takes the focus with regards to conversion but getting customer to click on your ad is only half the battle. The landing page that the customer arrives on has to sell the required goal to the customer without distracting them to other areas of the website or worse still have them bouncing straight back off the site. The layout of the landing page and the text on there are major factors as to whether the customer will actually perform the required action.
There are many applications out there that provide the ability to serve multiple versions of the webpage and to then track each individual page’s performance but as with many aspects of PPC management Google offer a free tool that allows you to do exactly this. Google Website Optimiser allows you to create multiple variations of the landing page with different layouts and text and run them against each other providing results of which page has the best conversion and also which sections of the page are receiving the most clicks. This is a fantastic tool that if used correctly can achieve very impressive results. The key to maximising the potential of this tool is to make the changes to the correct pages and to know what content works best on the page.
Here at Click Consult we have experts in PPC, SEO and Web Development who can combine their knowledge on projects to provide the best results. We have run this process for a number of our clients resulting in some excellent improvements to the number conversions which in turn lowers the CPA (cost per action) thus resulting more customers for less money. I can’t think of any businesses that don’t need more customers with a smaller investment so why not call Click Consult today to see how much we can improve your ROI.
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