The Google Versus Microsoft Debate Continues
A New York Times article regarding Google's 10th birthday makes interesting reading in the PPC universe.
Google celebrated its 10th birthday on September 7th. In that decade, the search engine company has quickly emerged as the most successful business on the Web, and it is sure to dominate the next 10 years as much as it has the last 10.
Here are some interesting comparisons betweek Google and Microssoft and how they relate to us as PPC Campaign Managers.
Google's age: 10
Microsoft’s age: 33
The fact that Google lead the way so convincingly in the PPC/Search market speaks volumes about the success of their business model.
Google’s revenue in the last 4 quarters: $19.6 billion
Microsoft’s revenue in the last 4 quarters: $60.4 billion
Microsoft are still the far bigger company overall, with their Personal computer market domination being the major factor in this.
Google’s revenue per employee: $1 million
Microsoft revenue per employee: $672,000
Impressive results for Google who have far less employees that Microsoft, if they can increase employees and keep these revenue per employee figures consistent it will be a hugely impressive feat.
Market value of Google: $142 billion
Market value of Microsoft: $241 billion
Interesting that Google is valued so high compared to Microsoft when Microsfot turns over far more per quarter. Potential of Google anyone?
Number of tech companies with a market value larger than Google’s: 3 (Microsoft, I.B.M. and Apple, in that order)
All three companies have years on Google in age which again points to the success of the business model.
Worldwide searches on Google in July: 48.7 billion
Worldwide searches on Microsoft in July: 2.3 billion
Worldwide searches per hour on Google in July: 65 million
Worldwide searches per hour on Microsoft in July: 3.1 million
Here is where Google excel themselves as we all know, their domination of Microsoft in the search volumes market is so complete that it makes the previous figures of Microsoft’s higher turnovers and overall revenues seem insignificant. If Google continue on the same vain as they have been who’s to say in 2018 we’ll be working on Windows Vista or XP when we use our computers and not a Google based operating system. Then the domination will be complete!
