The Google Versus Microsoft Debate Continues
A New York Times article regarding Google's 10th birthday makes interesting reading in the PPC universe.
Google celebrated its 10th birthday on September 7th. In that decade, the search engine company has quickly emerged as the most successful business on the Web, and it is sure to dominate the next 10 years as much as it has the last 10.
Here are some interesting comparisons betweek Google and Microssoft and how they relate to us as PPC Campaign Managers.
Google's age: 10
Microsoft’s age: 33
The fact that Google lead the way so convincingly in the PPC/Search market speaks volumes about the success of their business model.
Google’s revenue in the last 4 quarters: $19.6 billion
Microsoft’s revenue in the last 4 quarters: $60.4 billion
Microsoft are still the far bigger company overall, with their Personal computer market domination being the major factor in this.
Google’s revenue per employee: $1 million
Microsoft revenue per employee: $672,000
Impressive results for Google who have far less employees that Microsoft, if they can increase employees and keep these revenue per employee figures consistent it will be a hugely impressive feat.
Market value of Google: $142 billion
Market value of Microsoft: $241 billion
Interesting that Google is valued so high compared to Microsoft when Microsfot turns over far more per quarter. Potential of Google anyone?
Number of tech companies with a market value larger than Google’s: 3 (Microsoft, I.B.M. and Apple, in that order)
All three companies have years on Google in age which again points to the success of the business model.
Worldwide searches on Google in July: 48.7 billion
Worldwide searches on Microsoft in July: 2.3 billion
Worldwide searches per hour on Google in July: 65 million
Worldwide searches per hour on Microsoft in July: 3.1 million
Here is where Google excel themselves as we all know, their domination of Microsoft in the search volumes market is so complete that it makes the previous figures of Microsoft’s higher turnovers and overall revenues seem insignificant. If Google continue on the same vain as they have been who’s to say in 2018 we’ll be working on Windows Vista or XP when we use our computers and not a Google based operating system. Then the domination will be complete!
Related posts:
- Cashback PPC – Have Microsoft Found Finally Found A Way To Compete With Google?
Have Microsoft finally cracked it? For years now, Microsoft has been trying to take on Google in online advertising. It launched its own search engine (Live Search), it bid nearly $50 billion dollars for Yahoo… and if there was some…...
- Google Pay Per Click on the rise!
At the start of the year there were a lot of reports foretelling the death of Google's Pay Per Click (PPC) Platform, Adwords and Google have silenced all those doubters. Last quarter (ending 31/03/08) profits for the search engine giant…...
- Microsoft Claws Some Back
The biggest thing hitting the news this week has been Microsoft's purchase of a stake in facebook, but what have they got for there money? Both Yahoo and Google have been courting Mark Zuckerberg and his facebookers for over 2…...
- Is Google The New Microsoft?
Microsoft is a convicted monopolist. It has been found guilty of anti-competitive practices in both America and the EU and seems to treat huge antitrust fines as a cost of doing business. A lot has been written recently about Microsoft's…...
- Microsoft Make Yahoo an Offer they Can’t Refuse
The £22.6 Billion offer Microsoft has made for Yahoo is surely an offer the Yahoo board must accept. The search market is becoming more and more of a monopoly as Y!SM (Yahoo! Search Marketing) and Microsoft Adcenter fall further behind…...
This entry was posted
on
Thursday, October 2nd, 2008 at
4:09 pm . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
One of the biggest debates in this business right now is comparisons between Google and Microsoft. Google is building a war chest. They know as long as they’re not in control of the choke point, they’re incredibly vulnerable.
The recent activity shows Google is desperately trying to add layer upon layer of touch points with its user base. And the company itself doesn’t counts tomorrow as its 10th birthday. In fact, knowing exactly when Google’s birthday is depends on your point of view.
It seems like it’s getting close to impossible to talk about Microsoft without sooner or later mentioning Google or vice versa. The rivalry sparked a heated debate on this site this past week. Firstly, Doug Kass made the case that Microsoft will provide the first real challenge to Google.
Microsoft is very common in comparison to Google and Microsoft’s turnover is high from Google. There are many factors like Microsoft is 33 years old company while Google is 10 year old company but Google search engine have great traffic in comparison to msn.
Microsoft has a silver bullet left in its gun belt, its vista – the long awaited, long-delayed successor to windows XP. The search function seemed like a slicked-up version of Google desktop, not a Google killer.