PPC Killed the Radio Star
December 24th, 2007 by Click Consult
As I was driving along in my car one evening, I was listening to a local radio station and I heard an advertisement for a local glazed doors company. They were reeling off reasons why their company and their products were so great, and, as a PPC Account Manager, I had to wonder: What was the point? Why were they wasting so much money on promoting such a specific product on the radio airwaves?
It was late in the evening when the ad went out on the radio station. At best, I would say that there were two or three thousand people paying attention to the audio ad. Out of those thousands of people, I had to ask myself: Exactly how many need a glazed door right now at 8pm on a Wednesday night?
This is the beauty of PPC (Pay-Per-Click advertising). If I was someone in the local area needed a new glazed door, they would come to you. They would type in ‘glazed doors’ in the Google, Yahoo or MSN search engines, click on a relevant ad and find your website.
Advertising budgets for such a precise product offering should not be spent on radio ads for my ears. I don’t need a glazed door; it will be several years before I need a glazed door, and, even after writing this article, I won’t remember the name of the company (let alone their phone number) by this time.
Even if this company was spending money on PPC AND radio ads, any money spent on the radio ads is a waste. It should all go on PPC – with the right keywords, the audience for PPC ads is always interested in glazed doors.
Related posts:
- Successful Santa Does PPC Advertising
There are only 2 month left before Christmas but the calls for Christmas shopping are still weak. Despite the fact that the global market situation this year is quite different, unpredictable and depressing it doesn't mean that people don't want…...
- How Does Pay Per Click Marketing Help You Make Money?
Traditional marketing methods in a huge way have gone the way of the dinosaur — it is no longer cost effective to print ads, have flyers distributed, buy radio air time… or depend on the age-old word of mouth...
- Are Facebook’s New Adverts going to work?
One of my most recent PPC blogs looked at the new format of Facebook and the move to introduce two paid search adverts to the site replacing the previous one. This new site format has now been compulsory for a…...
- Press Releases Open Your Business To New Markets
The goal of a press release is to attract favourable media attention and encourage journalists to write about your company, thereby exposing you to the consumer. Press releases may be published in trade magazines, newsletters, websites, community and national newspapers…...
- Utilising Both The Online And Offline Media For Your Press Release
In recent times we have seen the definition of ‘media’ evolve beyond print, radio and television to include online forums, e-mail newsletters…, live feeds and other Internet based mediums. Having a great press release and then submitting it to...
This entry was posted
on
Monday, December 24th, 2007 at
11:40 am . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
