Plans for 2008 in PPC and Search Marketing

Request A Free Website Analysis

December 28th, 2007 by Nick

It would be easy to say that 2008 will be a big year in search market as the industry growth is set to take another bite out of all the other marketing mediums. For PPC there will be movements that I expect to have a big influence in the next 12 months.

Google Video Ads

Over the past 12 months Google's content network has come on leaps and bounds, helped by better reporting and alternative pricing structures. The trend is set to continue with the expansion of Google video ads trying to blur the lines between the content and the ad. The big feature that should set this format above others is the possibility of the Google gadget ad, allowing web 2.0 users to place favoured and interesting ads on their blogs, MySpace or home page.

Microsoft Adcenter Content targeting

Not to be out done Microsoft has been developing their own content targeting platform and network. Launched in the US to a very receptive audience it has displayed conversion stats similar to those of search. The development of the content partners has caused some stir this year, most notably Facebook. Hopefully 2008 will see the use of these recourses to the fullest potential.

Local business search.

Another area Google and Microsoft are developing. The searching of local businesses and services is set to boom over the next 12 months and could make up around 14% of internet advertising spend. In the last quarter of this year the usage of Google maps has increased and others, such as Yell.com, have been scrambling to increase their share of the markets. This also has been affected by the next growth area – mobile search.

Mobile Search

Mobile search has been growing steadily and will continue into a multi billion dollar industry. Balanced with the advances in mobile phones, Google’s own mobile software “Android”, local business internet presence and (if) mobile micro-payments are standardised in the EU. Gathering mobile traffic on to web sites will become a big feature of future search marketing.

Setting Up For Mobile Search
Mobile devices are beginning to play a crucial role in searches and internet marketing…. There are those businesses out there that could benefit significantly by optimising their site to accommodate mobile devices and this approach could lead to higher...
Advanced Local Listings
If you are setting up geo-targeted PPC campaigns in combination with local listings there are some advanced settings you can use to further improve your pay per click advertising. Once you have fully listed all your opening hours, the forms …...
Google Raises The Game for Mobile Internet
Yet more announcements this week highlight how serious Google is taking the mobile markets. In a statement this week DoCoMo, the Japanese mobile provider, and Google announced that Google would be the default search results provider. This would open up…...
Google Leading the Mobile Search Race
I comes as no surprise that in the first quarter of this year Google have outstripped all their rivals in the field of Mobile search. From the Nielsen data, Google took 61% share of mobile search, leaving Yahoo and MSN…...
Google and TV the Final frontier of Interactive Media
The reach of Google's advertising programs is immense. The current options available through the ad centre as follows. Search – The small text ads that have become the life blood of modern search engines. Placing the ad righting front of…...