New to the World of PPC…Behavioural Targeting
July 3rd, 2008 by Click Consult
When it comes to displaying pay per click (PPC) ads on websites, it usually depends on the content of the website. If a website offers a comparative review of digital cameras, for example, then it makes sense to place PPC ads for digital cameras on this site. Thanks to companies like Phorm, NebuAd and FrontPorch, there is a new “behavioural” approach to targeting internet advertisements. In essence, Behavioural Targeting aims PPC ads at a web user and not a webpage. By installing discrete software in the networks of internet service providers (ISPs), their subscribers' webpage requests are intercepted as they roam the net. The webpages are delivered in the usual manner, but they are also scanned for particular keywords in order to build up a profile of each subscriber's interests. These user profiles can then be used to target PPC ads more accurately.
For instance, let's say you are idly surfing the web one evening. You may visit the official website of your favourite football team; you may view a few football articles on a sports news website and then read a football blog on transfer speculation. As you visit pages containing words such as “football”, “Liverpool FC” and “Anfield”, the behavioural-targeting software watching you inside the ISP’s network registers and categorises this apparent interest in football. Later, when you log onto Facebook to see what your friends are up to, advertisements for “Liverpool FC tickets” or “a tour of Anfield gift experience” appear alongside the wall postings and photos. Enticed by the idea of seeing your football teams latest signing in action, you click on the ad and buy a ticket for the next home game online. The idea behind behavioural-targeting is to work out what web users are thinking, before they even know themselves.
Related posts:
- Internet Marketing: The Secret To The Traits Of Behavioural Marketing
Behavioural marketing refers to strategies and ways to improve the results of an online campaign. This mainly relates to how effective the advertising really is. The marketer carefully observes the behaviour of the user on the sites… and through this...
- Be A Success Internationally With PPC
If your PPC campaign is targeting other countries then there are some steps you can take to ensure everything runs smoothly. The key is to target according to location on the campaign level and keep the following pointers in mind:…...
- Tablets and Mobile Devices Split Out in AdWords
Good news – Google have changed the device targeting settings in AdWords so there is now a Tablets option. This is much better than what we have had before, where iPad was just an operating system under Mobile devices. It would…...
- How Content Network Quality Score works for PPC Advertising
Most people who work in the PPC industry are aware of the importance of building a good quality score when running PPC campaigns. In case you didn't know any good PPC campaign relies on low CPC's, and subsequently lower CPA's, …...
- Privacy – The New Currency of Advertising
Forget cost per click models based on Dollars & pounds, to pay for your advertising you now need data, the more personal the better! As the crux of marketing has always been to access the people who want, need or…...
This entry was posted
on
Thursday, July 3rd, 2008 at
8:56 am . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
[...] you may want to subscribe to our RSS feed. Thanks for visiting!Behavioural marketing refers to strategies and ways to improve the results of an online campaign. This mainly relates to how effective the advertising [...]