Money Dump – PPC Property Campaigns?
July 24th, 2008 by Click Consult
As we all know if you have a property in mind to sell its going to cost you. Take PPC as an example, where cost per click can achieve something up to six pound.
Latest property boom, huge profits, finance availability and wiliness of many Brits to relocate or to purchase a second home all were a major drive for an increase in number of Pay per Click advertiser and their costs. Even properties in new and unfamiliar locations have become more and more competitive.
Today is a completely different picture – house prices are dropping, banks are refusing to finance new purchases and off plan seems more as off cash.
Despite this grim situation, “Webuser” magazine new research indicates that Brits spend more time online than ever searching for dream properties or watching their postcode house prices.
Many PPC advertisers did feel the pinch especially on Spanish off plan market where up to 75% of property value was wiped out this year.
In current market conditions PPC is an expensive exercise and many will try to reduce their losses by tightening their advertising budgets or switching their campaigns completely to avoid unnecessary wastage on daydreamers and “worried” individuals, who click on their ads with no intension to buy. This may lead to a cool in PPC property boom in exactly the same way as it has happened in real life, CPC equilibrium and more advertisers who promote a real value for money.
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