Microsoft Strikes back with adCenter improvements
MSN have launched their latest set of improvements to Ad Center - this should make my job as PPC Campaign Manager a bit easier.
The first improvement is a better editorial review process. New campaigns and additions to PPC campaigns will be added quicker and set live easier and faster on MSN now - this will ensure that if something has to go live quickly i.e. if it is time sensitive then valuable time will now be saved that was previously wasted on MSN's old slower editorial process.
MSN are now also going to tell you the reasons for disapproved ads and keywords - this will ensure that these can be changes and resubmitted quickly and effectively without going through an account manager first.
The ability to pause ads and keywords individually alongside the entire ad group or campaign has also been added. This is great as it will save time and will allow greater flexibility as to when products are advertised i.e. if a particular product is out of stock you will be able to just pause the individual keyword rather than the entire ad group.
Geo-targeting has also been improved with greater flexibility of targeting right down to specific towns and cities – this should make location specific campaigns on MSN a lot easier to manage and more effective delivering a greater ROI.
As well as improved navigation around Ad Center and more options for allowing multiple users MSN have made a compelling case for putting more of your advertising budget through their search engine. I wonder what (if anything) Goggle will do in response.
