Lower your PPC Cost. Here’s How….
November 14th, 2008 by Mike
The general trend with pay per click marketing is that the higher the potential profit of a conversion the higher the cost per click is to appear on the first page. Likewise products and keywords that have a smaller potential profit are generally much cheaper to advertise on. Reasons for this are fairly obvious, in that a company selling a service such as IT Support where a contract could earn them £1000’s in profit are willing to spend £3 per click whereas a company selling music CDs may only be willing to pay £0.40 per click.
Having worked on more campaigns than I care to remember and each usually falling in a new specific sector I have seen the range of CPCs from keyword to keyword. Some sectors are very competitive and regardless of the small margins on the actual product there are companies that will fight till the death to stay in position 1 no matter what the cost. These markets can be very tricky to yield a good cost per conversion from PPC and it takes very compelling ad text to spend out a budget when your ads are only just appearing on page 1 with a sensible CPC.
Every now and then though you come across a gem of a market where the products or services offered can yield some excellent profits yet the comparative CPC is miniscule in comparison. One such market I came across in the last few weeks is offering products with profit margins that can range from £50 – £1000 and yet the cost per click for the broad general terms to appear in the top 3 positions is less than £0.10! This means even with a fairly modest budget of say £1000 per month you could be generating somewhere in the region of 10,000 visitors to the site and you’d only need a handful of them to buy one of the your products to cover off your budget costs and start to put you into profit.
These PPC markets are few and far between but when you find them they are like a goldmine. Why don’t you call us today and let us find out if you are missing out on a potential goldmine for your business.
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Keeping lowering the PPC cost for this, keywords bid selection should be very specific to products or services of the field. If selected top ten keywords are not working or giving the benefit then replace them with new ten keywords.
This is field of experiment and need to be done in PPC campaign should be kept click through rate low for this need keywords selection strategy.