Lazy Landing Pages on Pay Per Click
October 3rd, 2008 by Mike
In my eyes the most important part of any Adwords pay per click campaign is the building of the account. The more research that you carry out the better the pay per click campaign is going to be, there is no room for being lazy on an account.
One aspect of Google which I don’t see as a benefit to the campaign is 'keyword destination URLs'. This allows the advertiser to allocate a specific URL to a keyword and this will overwrite the existing landing page on the ad text being served. The idea being that this landing page will now be more relevant to the keyword that has been searched.
In my eyes, there should be no need to have keyword destination URL’s in your pay per click campaign. Relevancy is the biggest single factor when building a pay per click campaign and the split of the ad groups needs to reflect this.
If within a specific ad groups you believe that different keywords require different landing pages to achieve greater relevancy then I would recommend splitting them out into further ad groups and have more specific ad text for these groups. This is going to give you far better quality score across the account and help you drive down your CPC’s.
Being able to understand how to maximise you pay per click budget by driving down CPC’s is so important. This is where the experts come in, Click Consult are a leading Pay per Click (PPC) Management Company with over 25 years combined PPC Management experience. Contact us for more information by calling 0845 205 0292.
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Relevancy is one of the most important factors in PPC campaign of your site. Content of your site should be more relevant to ad that is created for PPC campaign.
To make more effective and relevant title and description for your site you should use Google ad word and must create an account to take more benefit of these facilities.
Leading page of your site that is used for PPC also plays very important role in successful PPC. You should try to make your leading page in such a way that user can get desired information about your product or company quickly.
You should try to take help of good company for your PPC at low budget because it is possible to take more benefit at low investment by using low PPC.
To make more ad for different page according to page content which is helpful to down your CPC rate and give better quality for your PPC campaign.
[...] Don’t have your Home page for all your landing pages – The landing page should be designed to make sale/conversion, it needs to be specific to the ad [...]