Jump On the Mobile Search Band Wagon

Request A Free Website Analysis

December 6th, 2007 by Nick

It's no secret that Mobile search is one of the fastest growing markets in the world. The past week has seen announcements from Vodafone and Telephonica investing heavily in mobile ad companies and Yellow pages launching a new mobile search product. And we are still in the shadow of Google's major announcement of Android the mobile software platform, what more indication of ad revenue would you need?

It would be easy to shy away from this emerging market, seeing it as a battle ground for the major spenders, but mobile advertising is very easily accessible. Now would be a perfect time to launch a mobile search advertising campaign as the volumes are currently low allowing smaller budget commitments and the key factor is that competition is low.

A mobile search campaign can be set up for a fraction of the cost of an internet search campaign, and much like online PPC those who get on there first will reap the biggest benefits of cheap traffic and lowest competition levels possible.

The ad format of mobile search campaigns can be set in two ways. By far the most beneficial format is the click to call option. By appearing for a search term at a bid of just a few pence for the click and generating a call direct to your business.

Only draw back is that the volumes are so low, but this is the growing market place. Resent stats make it clear that mobile phones are key to everyday life, across Europe there are 95 mobile phones to every 100 people. It’s also been reported that the mobile is set to replace the landline with around 13% of households in the UK favouring a mobile to a fixed line. How long before mobile search could feasibly compete with online search?

Google Leading the Mobile Search Race
I comes as no surprise that in the first quarter of this year Google have outstripped all their rivals in the field of Mobile search. From the Nielsen data, Google took 61% share of mobile search, leaving Yahoo and MSN…...
Google Raises The Game for Mobile Internet
Yet more announcements this week highlight how serious Google is taking the mobile markets. In a statement this week DoCoMo, the Japanese mobile provider, and Google announced that Google would be the default search results provider. This would open up…...
3 reasons you should have Mobile Advertising
Many people (myself included) are touting this year as the one for Mobile advertisings. The media corps have long since been battling to get to the front of the pack. Yahoo are expected to announce an the opening of their…...
The Pros and Cons of Mobile Image Ads
Google have announced an new avenue for online advertising – Mobile Image Ads! Image ads have long been a big feature of pay per click (PPC) advertising. The Google content network is made up of a huge volume of web…...
Click Consult: Google Adwords success story
Click Consult predicts mobile market growth through Google AdWords: “For us as an agency Google has been by far the best search engine that we could possibly ask to use … mobile phone advertising will be amazing.” youtube_for_blog("http://www.youtube.com/v/SaARq2oQRVw&hl=en&fs=1");…...