Identifying Ways To Meet Your Monthly Budget

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August 9th, 2010 by Laura

If you had the chance to work with an unlimited PPC budget wouldn’t it be just wonderful? Yet as all pay per click campaigners know this is just a daydream and working to budgets is a fact of life. If you are projected to stray over your budget at the end of the month here are some tips to keep you on track:

Tip 1 – Find the search engine causing an ‘issue’

Most PPC campaigns are run on Google, MSN and Yahoo and it can be a common mistake to focus solely on the top spending account, which will invariably be Google. However, by focusing on Google you could overlook a bigger issue elsewhere. If a search engine is taking up just 10 per cent of your budget, it is a significant amount of money to lose if there are no leads being generated, and that account should be tackled first.

Tip 2 – Drop daily campaign budgets

Look at all your pay per click campaigns and highlight those that are reaching their daily limit. Tackle the ones that are converting least and slash the daily budgets. You don’t want to cut them too much so take time to work out the savings you are likely to make.

Tip 3 – Analyse by Cost Per Lead

By looking at the top CPL level you can identify the big problems that are eating into your budget first. Use the interface to search for campaigns that have a large monthly CPL.

At Click Consult we can help you get the best out of your PPC campaigns.

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