How To Spot Errors In Your PPC Campaign

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May 31st, 2010 by Laura

It can happen to any PPC manager. You make some amends to your pay per click account and a few days later notice the leads or clicks have plummeted and you’ve no idea why. Here are some ways you can identify what has gone wrong:

Keep a log – it is highly recommended that you keep a log of all the activities and amends that you make to the account from the start. Although you can view the change history in Google, in MSN and Yahoo you will have to refer back to manual notes to identify what happened a few weeks ago that could be impacting the account today. There is also an online program called Basecamp that will allow you to create lists, messages, milestones and track time plus much more. You can use this or another program to track any changes on the account so when you do hit a problem you can identify the cause much quicker and put things in place to remedy it.

Time is important – your first step when identifying an issue is to look at the time it occurred. Reports can be run in MSN, Yahoo and Google to pinpoint when the drop in clicks or leads started. This will let you know whether it spans over just an hour or a number of weeks. Once you know when it began you can start looking for the cause.

At Click Consult we are experts in PPC campaign management and can ensure your PPC accounts run smoothly.

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