How to Run Successful International PPC Campaigns

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August 1st, 2008 by

Running a PPC campaign in a foreign country brings its own problems and makes for an interesting challenge for any PPC Campaign Manager.

You could just run your campaign in English and target the relevant country – if this country was Australia or the USA you would probably have a lot of success just using your existing UK/English campaign. If you tried to target Spain, Germany or Italy using English keywords and adverts you may gain a few new customers but would more than likely end up with high CPC’s and low conversions. Ultimately an English language campaign in a foreign language speaking country is doomed to failure.

The second (and best) option is to translate your keywords, adverts and website into the native language of the country you are targeting. This brings its own challenges however as some keywords just don’t translate well into foreign languages. The best performing English keywords might not necessarily be the best performing ones when translated into Italian.

To counter this you should always look to use a professional PPC Management Agency such as Click Consult to run your PPC campaigns. We can draw on our vast experience of running international campaigns, dealing with translation and cultural differences and making a success of businesses ventures into new and challenging markets.

You will, of course, have to take into account that any newly launched PPC campaign will not be the immediate success that its existing UK counterpart is. Quality Score takes a while to build up and those CPC’s wont be the same in another country. In fact you will probably need lower CPC and CPA targets eventually as different distribution and service costs are likely to be in place in the international marketplace.

This of course will all be explained to you when you come on board with Click Consult and you will be guided through the process as smoothly and expertly as possible.

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