How to improve your PPC Conversions by 400%
Doing what we do here at Click Consult we see thousands of websites built for a whole host of uses from E-Commerce and lead generation sites to informative and educational sites. Some websites we see are fantastic and others we see look put together in a matter of minutes. A large proportion are functional from a design point of view but extremely poor when it comes to constructing and implementing a PPC campaign. Pay per click advertising is all about converting customers and ultimately this is the job of the website to make sure that happens.
A well structured PPC campaign should break down products and services into separate groups and the adverts should point to landing pages that offer the customer exactly what they are looking for. Poorly structured websites can make this very difficult to achieve and if you can’t give the customer what they want when they click on your PPC ad then they won’t stick around looking for it.
Other sites we see are lacking in content and this can be a major issue with lead generating websites. If the sole aim of a PPC campaign is to direct traffic to your website and make sure that those customers actually contact the company with an enquiry then the user needs to find something on the site that is of interest to them. With little content on a website then a customer will find little reason to use your services as there is nothing selling your services to that customer.
Finally some websites are just bad. They can be poorly designed, unprofessional, untrustworthy, badly structured and just plain ugly. The problem here is that no matter how much money you throw at PPC marketing if your website doesn’t appeal to customers then they will not convert.
Still dubious about how much impact a new website could make to the conversions on your PPC campaign? As an example we recently created a new website for an existing customer that we were managing their PPC campaign. Since the change to a new site that was built by a company that are experts at internet marketing the companies number of conversions have increased 400% in the first month the website has been live. Similarly we recently created a new website for ourselves which has seen increases of over 200% on conversion numbers. In both of these cases the original sites they were replacing were by no means poor websites so the improvement that could be gained for other sites could well be even greater.
Why not call us today on 0845 205 0292 and find out what a difference a combination of web design and PPC management from the experts can make for your business.
