Hate Socialising but Love Money? You still need Facebook

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March 20th, 2008 by Geoff

The growth of Social Networks in the last couple of years has been phenomenal. Anyone related to the internet will have noticed this growth and will have been impacted in some way or another.

What is it?
Networks of people who want to communicate about everything and anything. The reason why they are on the internet is because more and more people have access to it as ease of gaining information is high through the net, so why not communicate at the same time? My Grandad was brought up in the same village as his wife – the same with the majority of his generation, they didn’t have the ease of communication like the internet, motorways, and aeroplanes. Nowadays the world is a smaller place because communication is so much easier. Social networking allows for people from all corners of the world to socialise with one another – what a great thing to be able to do. Not only this, but communication through traditional email services has now been overtaken by social networking communication.

What’s in it for me?
Today’s current marketing and economic climate is showing a slow down in proceedings. Advertising revenues will not be the same for Google and the other two biggies this year because people just can’t afford it. It is becoming increasingly competitive on Pay Per Click advertising, so much so that a lot of advertising are cutting their spends or stopping it completely.

Don’t get me wrong, PPC is not going to stop by any stretch of the imagination and will continue to be the most effective form of advertising, it is just the realisation that you really need to have everything tip top, including your website and payment processes, in order to trade effectively online.

Will PPC be replaced by SEO? No, but SEO will be just as important as there is still a big divide between those who click on SEO listings as opposed to PPC.

I am digressing. It is because of these increasing costs that we can do Social Network marketing. Facebook has 38% of all social network users, and these people are most receptive to Retail advertising. We can do Social Network advertising through PPC site targeting of Facebook where Google will strategicially position your adverts according to the Facebook content and relevance to your ad.

Traffic from Social Networking sites to other websites accounts for 7.7% of all website traffic, making it the second highest source of inbound traffic behind Search Engines. Watch this space – don’t say goodbye or ignore its growth!

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