Google Chrome’s Impact on PPC
October 17th, 2008 by Mike
So it's been a number of weeks now since Google unveiled their brand new browser, Chrome. Having used it extensively since the release I feel there are a number of features that could have an ongoing impact on PPC campaigns.
The most notable point that has arisen is Google's combined address bar and search box or Omnibox as they seem to have coined it. This allows the user to type in a particular search term and it will offer suggestions related to that search within the box before you have even got to the Google search page and therefore even before your PPC ads have been shown. I think the impact of this could be quite varied across different sectors and campaigns but under the right (or wrong depending on how you look at it) conditions this could impact the number of impressions for your ads and ultimately the number of clicks. Google themselves released a response to people worried about chrome affecting their ads stating that it would have no impact in displaying the ads. This may be true from a aesthetic point of view but they certainly haven't mentioned anything about the features of Chrome affecting things.
Another feature of the Omnibox is that it also limits spelling mistakes by making suggestions of correctly spelt searches. I know there are many people out there running PPC campaigns that are advertising on spelling errors of names and words and this feature if utilised by all the browsers in the future could effectively kill that additional traffic.
Many of the features in Google Chrome are due to be added to Internet Explorer 8 and I'm sure into the next version of Firefox (if they aren't there already). The current climate of extra browser competition is only going drive the need for the major players to create more innovative ideas. The major push is going to be to make searching for the content the user wants easier and it's always going to have an implication on your PPC campaign. Smart PPC managers will evolve and adapt to these changes whereas some pay per click campaigns will quickly become out dated before long.
A rather intriguing issue that currently exists with Google’s new browser is that it doesn't seem to allow you to log on to Microsoft Adcentre. Now of course I'm sure that this is just an innocent coincidence and not just an attempt to block the competition!
Related posts:
- Google Chrome’s Impact on PPC
So it's been a number of weeks now since Google unveiled their brand new browser, Chrome. Having used it extensively since the release I feel there are a number of features that could have an ongoing impact on PPC campaigns.…...
- Chrome overtakes Firefox in global browser usage
The web analytics company StatsCounter has announced that Google Chrome has taken over Firefox into second place to lead the chase behind the market leader Internet Explorer for the first time across the global internet browser market. These figures show…...
- Top 5 Plug-Ins For SEO
When doing SEO tasks many people have switched to Firefox as the default browser and, for many, it is preferred because of the wide variety of plug-ins that are available to help them do their search engine optimisation. There are…...
- Improve Your SEO Rankings
In this week's show we discuss Google Chrome, IE8 and go into more detail about how to improve your rankings in the major search engines. We discuss the things that you should and the things that you MUST do to…...
- Is It Time Google Changed Their Editorial Team?
While working as a PPC Campaign Manager it really baffles me sometimes that Google don’t always enforce the policies they are so fond of informing us about. The recent change in their gambling policy… has seen advertisers now being allowed...
This entry was posted
on
Friday, October 17th, 2008 at
1:54 pm . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
Google’s new launched internet browser chrome has a new feature combined address bar and search box or Omnibox as they seem to have coined it, this allows the user to type in a particular search term and it will offer suggestions related to that search. It will definitely help to boost up the PPC campaign.
The benefit of PPC is that as soon as the account has been setup with the major search engines, which usually takes around 5-7 working days, traffic instantly driven to your desired website from a fixed monthly budget of your choice.
Another feature of the Omnibox is that it also limits spelling mistakes by making suggestions of correctly spelt searches. Because there are many people out there running PPC campaigns that are advertising on spelling errors of names and words and this feature if utilized by the browsers in the future could effectively kill that additional traffic.
A couple of new announcements from Google will continue to see them leading the way in the world of PPC. Smart PPC managers will evolve and adapt these changes whereas some pay per click campaigns will quickly become outdated before long.
People want new ideas for a better PPC campaign and this additional feature of chrome will definitely help them. A rather intriguing issue that currently exists with Google’s new browser is that it doesn’t seem to allow you to log on to Microsoft ad centre.