Free – Risk Free – Traffic
November 26th, 2007 by Nick
Way back in March Google launched the PPA platform. After a huge amount of pressure form the advertisers, Google allowed the beta test to begin. Since then there has been relatively little discussion about the platform negative or positive.
The idea behind the PPA platform is simple. Pay only for what is actually valuable, be it a lead, sale or download. The ads go out on the content network allowing publishers to opt in to PPA ads. The ad formats can be images, text ads and newest format being text links that can be inserted in amongst the content of the publishers site.
Given that the platform is still in beta testing advertisers can only take it up when offered. If the option is given it should be taken immediately!
While the PPA platform has the potential to offer conversions at a price you set. The single most attractive part of setting up a PPA campaign is that the clicks and impressions are FREE!!
Where else can relevant traffic be gained without risk or financial out lay. The only point any money has to paid out is when you get the conversion! Not an opportunity to be missed!
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