Food For Thought When Hiring A Consultant To Manage Your Pay Per Click Marketing

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January 2nd, 2009 by Alan

Once you have decided you want a consultant to manage your PPC campaign, you will find that there are a multitude of companies to choose from. The main issue is to make sure that you go with a company that has an excellent reputation for delivery and total professionalism or you may get mediocre service and stand to lose money, which is the opposite of what your goal is. The onus rests on you to make sure you deal with a top-notch company.

Issues to discuss

Find out exactly what the consultant is offering for that setup fee you will pay; objectives, budget, your PPC account, optimisation, tracking, time schedule and target objectives. Discuss what the monthly rate covers and make sure that monitoring and performance reports, bid management and several optimisation basics are included.

Get answers about exactly how many keywords will be used without negatively affecting your quality score. Ask for his recommendations on using brand keywords as these increase click-through rates. Although it’s not advisable to make changes yourself to your PPC account, make sure that you will have access a all times to your account.

Find out what other services he offers besides PPC as this could be helpful and ask for examples of his experience in geo-targeting. Go over the contract, especially concerning length and conditions to make sure it is to your advantage.

These are a few of the issues you should get proper answers for; if the consultant does not give you satisfactory answers to these, you should rethink placing your campaign in his hands.

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