Counting the Cost of Pay Per Click

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July 15th, 2008 by Mike

Google holds all the cards in pay per click, with their search partners they command 90% of search traffic in the UK. Competition within the engine is growing week by week, affecting the budgets and CPC's of the advertisers on there. When you couple these factors with Google's move to reduce the number of ads served for every query, it's not hard to see why some advertisers may be starting to worry over their CPC's.

Internet marketing is the most tangible from of advertising for a business, the level of tracking available provides advertisers with a wealth of information about the way people interact with their site. The growth of the industry will inevitably continue at a huge rate. Over the past few months, the change in the economy has brought about changes in the way advertisers view their marketing strategies, in my opinion this has only served to strengthen online advertising.

Even given this, advertisers are concerned and look to the experts to help them refine their online strategies, being clever with your pay per click budget is essentially. Often clients mistake position as the most important factor in pay per click, when in reality this is far from the case.

Coming up with a creative strategy to maximise your appearance and marketing effectiveness during harder times is key. Competition and even CPC’s can range greatly within the same industry can differ greatly at different times of the day.

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