Comments on: Click Fraud and the importance of monitoring it http://www.clickconsult.com/internet-marketing-blog/pay-per-click/pay-per-click-management/click-fraud-and-the-importance-of-monitoring-it.html Just another WordPress weblog Mon, 23 Jan 2012 19:18:52 +0000 hourly 1 http://wordpress.org/?v=3.3 By: PPC Click Fraud - About Pay Per Click (PPC) - Click Consult Internet Marketing Blog http://www.clickconsult.com/internet-marketing-blog/pay-per-click/pay-per-click-management/click-fraud-and-the-importance-of-monitoring-it.html/comment-page-1#comment-2871 PPC Click Fraud - About Pay Per Click (PPC) - Click Consult Internet Marketing Blog Mon, 17 Nov 2008 11:42:53 +0000 http://www.clickconsult.co.uk/PPCBlog/ppc-policy/click-fraud-and-the-importance-of-monitoring-it.html#comment-2871 [...] you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!PPC Click Fraud is the action of somebody clicking on your ads despite having no intention of visiting your site or [...] [...] you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!PPC Click Fraud is the action of somebody clicking on your ads despite having no intention of visiting your site or [...]

]]> By: Neil Matthews http://www.clickconsult.com/internet-marketing-blog/pay-per-click/pay-per-click-management/click-fraud-and-the-importance-of-monitoring-it.html/comment-page-1#comment-4 Neil Matthews Sat, 29 Sep 2007 08:02:14 +0000 http://www.clickconsult.co.uk/PPCBlog/ppc-policy/click-fraud-and-the-importance-of-monitoring-it.html#comment-4 A very good post, but I would like to highlight a point. You concentrate on competitor click fraud, but a large amount of click fraud is committed by content publishers taking part in the Adsense programme. Website owners receive a cut of advertising revenue, so they click through on their own ads or in the case of CPM advertising they create repeated impressions. I have investigated increasingly complex situations where proxy IP addresses are employed to click on ads. A very good post, but I would like to highlight a point. You concentrate on competitor click fraud, but a large amount of click fraud is committed by content publishers taking part in the Adsense programme.

Website owners receive a cut of advertising revenue, so they click through on their own ads or in the case of CPM advertising they create repeated impressions.

I have investigated increasingly complex situations where proxy IP addresses are employed to click on ads.

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