Click Consult’s Areas Of Expertise

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April 11th, 2008 by Click Consult

Expertise, knowledge and experience of creating and managing PPC (Pay-Per-Click) Advertising campaigns is one thing, but expertise, knowledge and experience of managing PPC campaigns in specific industries or markets is quite another. To know the principles of a good PPC campaign will always give you a head start, no matter what business sector you operate in. The methods and techniques to maximise traffic/quality score and to lower cost-per-clicks/cost-per-conversion are universal and will always give you an advantage over those 'dipping their toes' with amateurish campaigns.

However, if a company really wants to get ahead in online advertising, they need an Account Manager who has considerable experience in their particular marketplace. They need someone who has a good working knowledge of the product or service in question (especially useful when conducting keyword research). They need someone who knows what keywords convert, what keywords burn the budget with little in return, and what negative keywords stop you from tripping up and wasting clicks/money. They need someone who knows exactly what the user what’s to see in the ad text when they type a keyword into a search engine and scan the results. Here at Click Consult, we manage hundreds of PPC accounts and, amongst other industries, our Account Managers specialise in:

• Debt & IVAs.
• Insurance.
• Property Investments.
• Jewellery.
• DIY/Tools.
• Packaging.
• Retail and E-commerce websites.
• Serviced Offices.
• Adult products/services.
• Car Supermarkets.
• Bank charges.
• Bad Credit Remortgages.
• High Value & luxury Retail Goods.
• Charities.

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