10th December 2007: Highest peak for Online purchases
In the run up to Christmas, it is reported that Monday 10th December 2007, is the highest day for online trading. More purchases will be made on that day than any other day during the year, and estimates show that a total of £370 million will be spent online in the UK on that day.
Why is this happening now?
The answer to this is the understanding of the buying cycle which involves search. A lot of visitors leave it late to do purchases and with the weekend having gone, they are still without presents. However, the chances are that they have already done their research offline in the shops in the local shopping centre, but will
benefit from search engines to provide them with more choice and better prices.
Through the medium of search engines, it is great for both online retailers and shoppers because of the amount of money that is processed in transactions and also great for shoppers because of the wealth of choice available to them in one place. Type in ‘jewellery’ into Google and you will get hundreds of relevant and competitive choices to do with your search.
How can this information be used?
This time of year is brilliant for established advertisers on the major search engines. Particularly within retail industries, such as jewellery for example, there is high amount of browser traffic. What I mean by that is because of the depth of choice of jewellery and the high value cost associated with a jewellery purchase,
there are numerous searches by each person before they make a purchase. The reason is so that they can make the right decision.
Therefore, the 10th of December was the day when things will come together. A lot of jewellery advertisers will have had clicks on their ads from people over the last month but haven’t purchased, and they should have seen a good return.
Sponsored links are superb for building up instant brand awareness and getting in instant sales, as well. Sponsored links at the top of the major searches is a fantastic way to maximise on this amount of money to be spent. Should a retailer not be doing sponsored links or are in the process of setting it up, I would hurry up and get it up to make the most of today!
