Poor PPC management can soon lead to loss of money and valuable resources though mounting CPC and lack of conversions. There are many ways this can show itself and when managing your pay per click… campaigns there are certain things

With all forms of website marketing building knowledge of the industry, your audience and the external environment is extremely important to developing strategies that are effective. Often in pay per click management this can be overlooked as this discipline is…

There are two inevitabilities when dealing with pay per click advertising – the first is the need to spend budget and the second is that there will be some form of competition to face at some point. In PPC management…

One of the things a business has to think about during search engine optimisation planning is whether or not to add PPC management… or other search marketing campaign to the mix. This is a difficult decision, and there is no

If you had the chance to work with an unlimited PPC budget wouldn’t it be just wonderful? Yet as all pay per click… campaigners know this is just a daydream and working to budgets is a fact of life. If

Search marketing is a dynamic thing and the behaviours of users is a constantly evolving process. They are influenced by trends, new technologies and the seasons. For a PPC manager… one of the most important elements of account management is

If you are an experienced PPC account manager you will know all the pay per click …jargon. However to report this data to other people within the business you need to ensure that you deliver those results in a language

It can happen to any PPC manager…. You make some amends to your pay per click account and a few days later notice the leads or clicks have plummeted and you’ve no idea why. Here are some ways you

You can quite easily drown in the detail of keywords and bids when managing a PPC campaign… but you need to question on a regular basis what you want to achieve. It may seem an obvious question but take time

To keep your PPC campaigns fresh and up to date it’s important to keep updating and adding keywords.  This will keep you ahead of the game in your market place but a word of warning – it sounds easier to…

If your PPC campaign is targeting other countries then there are some steps you can take to ensure everything runs smoothly.  The key is to target according to location on the campaign level and keep the following pointers in mind:…

Although search ad copy has a mere 25 characters within the headline and 70 characters available within the body copy, this small amount of ad space can be hard to fully utilise….
When writing PPC ad text you have